A Day Without a Phone

Over this past weekend, when given the challenge to shut off my phone for 24 hours, I didn’t believe I could make it. My phone is probably involved in almost every activity I do throughout the day. Weather its taking notes down for my classes or tweeting my latest pointless thought. It guides me when its dark, tells me when its going to rain, and even notifies me when I get poked on Facebook. I can honestly admit to being one of those people who are completely dependent on their phones.Knowing this about myself I had to factor in three important variables; what day, what am I going to do, & of course how will I notify people of my whereabouts! Being the weekend and all, its kind of hard not being on the phone making plans for the night. How will I go about organizing a little get together with the close friends? So I thought to myself, Friday and Saturday are too important to be out of the loop. I finally made my decision that Sunday is perfect! I mean, who cares about Sunday? It’s a day of relaxation so I thought it would be perfect! Now I had to plan, what am I going to do. Earlier this weekend a friend of mine who was actually visiting from Florida had called me wanting to meet and catch up. Right before turning my phone off late Saturday I gave him a call explaining the situation, he laughed and told me to come pick him up from his aunts at 12 AM and to just simply get out of my car, walk to the front door, and knock. (Obviously texting a simple â€Å"here. † Would have been simpler).Besides that I thought I would just wing it and see where the day takes me. Now I just had one last issue, I got to hide it! Knowing myself pretty well, I knew it was a bad idea to have the phone around me, if I planned to actually commit to this. I decided to simply leave it in my mother’s possession for safekeeping. With these three issues resolved I’m now ready to, â€Å"slide to power off†. So Sunday begins. I woke up at around 11AM (kind of late due to the fact I couldn’t set the alarm on my phone).I got out of bed rushed out to the kitchen and looked at the oven for the time! I quickly proceeded to shower and get ready. At 12AM I arrived at my friends aunts house to pick him up, knocked on the door and he came right out (no big deal after all). We then went to lunch and spent a few hours talking and playing some call of duty on my Xbox. Without noticing, it was almost 6 at night! Wow! I was impressed. By this time I probably would have had to plug my phone in for the second charge of the day!Now it was time to go to the gym, I usually use my phone to play music but I had to bust out my little mp3 from back in the day. At the gym I’m rarely on the phone so this hour and a half went by swiftly has well. When I returned home I showered and started preparations to begin on my homework. It being 8PM now I thought the worse was over! So I read my 20 pages of Feed and did some of my history assignment and probably finished at around 9:30PM. At this point of the day I didn’t even remember I didn’t have my phone glued to my side.I realize now that having all those cool features and apps on my phone only makes me waist my time and procrastinate on the important things I should be doing. The last few hours till midnight I simply watched a few episodes of The Walking Dead to pass the time. It really wasn’t much of a challenge after all; it was actually very relieving not being involved in any social media and texting throughout the day. Perhaps I will make this an event for every Sunday!

Better Off Alone Essay

In the bible God’s greatest servant is Job; â€Å"This man was innocent, upright, and God-fearing, and kept himself apart from evil† (66). Job did everything God requested, and yet Job was maliciously tested by his creator. Throughout the story of Job there were several accounts of Job expressing his misery that resulted from God’s cruel tests of faith. Reading the story of Job I came up with the question of, would Job be happier without the weight of God’s continuous misperception and unannounced tests? Yaweh strikes Job with a â€Å"test† and murders his sons, daughters, and animals to see if Job will still love him. Perhaps God didn’t have faith in Job instead of visa versa. Yaweh causes Job to be miserable and want to kill himself; in no way is this enjoyable, or worth proceeding to worship a deity. If God were to tell Job he is the one who permitted all of these deeds, Job would no longer follow this deity. God is lying to get what he wants from Job, I don’t believe Job would still appreciate a God that goes against what he orates. It’s as if a wife had gone behind her devoted partners back and had a secret accomplice to pursue her other in a â€Å"test† of fidelity; If she were to tell him â€Å"I tested you, and had another female pursue you to see if you would stay loyal to me†, He would be mad and most likely leave her for lack of trust. Just as Job should leave his â€Å"creator† in the dark as nothing and move on to be happy, instead of constantly trying to please a God that is never satisfied. Job is â€Å"innocent† and â€Å"kept himself apart from evil† (66) and he was also tested with God’s sinful acts of murder and pain. Job was more than true to God, he showed this by even filling his own son’s faithful void; â€Å"Job would send to purify them, rising early in the morning to offer whole burnt offerings, one for each† (66). First off Job was this great of a servant so therefor Job should have been treated better and shouldn’t have been tested. This didn’t happen; but if Job was questioned because he is known as God’s ultimate servant and he had to live up to high standards then feasibly, Job wouldn’t have to deal with an untrusting God if he never submitted. Yaweh speaks with the Accuser and even points out himself that Job is â€Å"like no one on earth†; â€Å"Have you taken note of my servant Job, for there is no one like him on earth: Innocent, upright, and God-fearing and kept himself apart from evil† (66). This is a repetitive sentence through the first section of the story; making a statement that Job has all of these reliable qualities for his God. Job is pious; even Yaweh speaks of this, right before he causes Job an enormous amount of pain. When Yaweh and the Accuser speak of challenging Job’s allegiance, Yaweh tells the Accuser â€Å"Everything he has is in your power, but do not harm his person† (67). Emotions are a part in one’s brain, and one’s brain is a part of the â€Å"person†. By killing his family and animals, this is creating the feeling of agony (harm) to his person. One can then notice God either doesn’t know what harm is or he is just so unpleasant he doesn’t care if he causes Job discomfort, he just wants to see the outcomes of such mischievous acts with Job’s irrevocable loyalty. This isn’t fair to Job, to be harmed for entertainment, what an unhappy life to live. In result of God’s first test of faith, Job unchanged, remains faithful. God figures, well that’s not enough, he then changes his statement to the Accuser and says â€Å"He is in your power, but see that you preserve his life† (67). Yaweh goes back on his words and then physically harms Job’s â€Å"person† and â€Å"smote(s) Job with sickening eruptions from the souls of his feet to the crown of his head† (67-68). Job wouldn’t need to prove devotion to God through anguish if he just had escaped from this unfortunate cruel God. The only reason Job is being chosen to be tested is because he is God’s ultimate servant. If he didn’t believe in God then he wouldn’t have been chosen because God would have already known he was not faithful. Nothing would happen to him if he said good bye to God because all of Job’s friends told him not to keep following God, and nothing cruel happened to them. Job would be happy not constantly being subjected by God’s insecurities. Just how miserable was Job? Job was enormously depressed which shows in this quote; â€Å"blot out the day when I was born† He wishes to not remember the day he was born, or wish it never happened. With his words of self-loathing it creates to the reader feelings of suicide and hate. It makes the reader feel almost apathetic towards Job, for not listening to his friends and also continuing to follow a horrendous god.

Consumer behaviour theory

In the current state of understanding consumer behaviour attitudes are core concept in gaining knowledge of people’s personalities, behaviour and choices they make. In other words answering the question – â€Å"Why do people do what they do? † Along with beliefs and identity they are main factor impacting on individual’s life since everyday choices are made embracing a certain attitude. Unless marketers try to define and pay attention to the psychological need which is encountered by the holding of an attitude they are in a poor position to predict when and how it will change.  (Daniel Katz, 1960)This essay will specify the factors and psychological processes that influence people’s needs and their perceptions of various products. Furthermore it will describe how marketers can apply the Functional Theory of Attitudes to understand and influence consumers’ attitudes and buying behaviour. According to Arnould (2004)†An attitude is a per son’s overall, enduring evaluation of a concept or object, such as a person, a brand or a service† Attitude formation could happen in different ways and it is continual process which is influenced throughout an individual’s lifetime.Some of the influences are internal such as values and beliefs but many of these influences are external, such as family, school, religion, work, peers and, to an increasing extent, the media. The views for companies are based on associations that they have linked them. The Functional theory of attitudes explains consumers’ reasons for holding or changing their attitudes. Daniel Katz (1960) distinguished four functions differing in what roles they perform for the individual.â€Å"According to functional theory, people form attitudes in order to organize, structure and summarize large amounts of information about an object (Grewal et al. 2004)† (Argyriou, E. , & Melewar, T. C. , 2011, pp. 433) The functional theory highli ghts the idea that attitude change occurs when message and motive match (Katz 1960) and suggests that an individual's attitude toward an object is largely determined by what â€Å"function† an attitude serves for the individual.The first attitude function – the utilitarian is expressed in achieving desired needs, consumers stay away from brands which are unlikely  to fulfil their needs. Utilitarian appeal contains informing consumers of one or more key benefits that are perceived to be highly functional or important to aimed consumers. The term â€Å"utilitarian advertising appeal†, is a creative approach that highlights the functional features of a product or a brand. The basic principle is the one of â€Å"expected reward† and a lot of the commercials use this function in order to focus on the product performance attributes or its benefits. For example, most of the automobile advertisings are emphasising on the utilitarian features and characteristics .Place satisfaction is the â€Å"utilitarian value (of a place) to meet certain basic needs† (Guest & Lee, 1983, p. 234) These needs range from sociability to public services to and the perceived quality of, facilities, or visual appearance (Stedman, 2002,pp. 564) The ego-defensive function in which the individuals protects themselves from getting to know truths about internal feelings or the threats of the external world in order to protect their ego and self-image. (Katz, D. , 1960) Nowadays consumers want to be associated with a particular brand or product.This comes from the fact that they want to build up and keep a particular self-image of themselves in the eyes of their peers. Products which aim to avoid anxiety-producing situations are most likely to be purchased. A perfume is a good example of an ego-defensive aimed product because it is used to rise individual’s self-esteem and position in the society. Advertising this kind of â€Å"tools† emphasises o n the social acceptance, confidence, and sexual desirability in order to build a positive attitudes and association with the particular brand. â€Å"You are unique†¦You are Magnifique! The new Feminine Fragrance. † is the slogan of â€Å"Magnifique† by â€Å"Lancome† flattering ones’ Ego. The value-expressive function is the one from which the individual expresses attitudes which correspond to his personal values and to his concept of himself which brings him satisfaction. This is a central function because it stresses the importance of self-expression, self-development, and self-realization. Consumers could form a product attitude not because of its tangible functions or characteristics, but because of what it says about their personality.â€Å"Places contain symbols of different social categories and personal meanings, and represent and maintain identity on different levels and dimensions. There is no social identity that is not also place-related and thing-related† (Grauman, 1983). The organisation of knowledge function is based upon the individual’s need of order, structure or meaning in their life. Striving for â€Å"ordering their universe† comes from the need of standards or frames when it comes to a new product or confusing situation. The consumer sorts all the messages while ignoring the less relevant information.This could result in positive attitude toward the new brand or the new characteristics of the brand. For example, more information is required when a customer is buying car or the additional policies for a mobile phone contract. In conclusion, attitudes toward brands and products are used to predict preferences among brands, buying intentions, or actual choice behaviour. Measure of brand preferences is not the same as measures of intended or actual choice. Marketers have to consider attitudes toward the act of buying or using a product rather than attitudes toward the product itself.

Folk music Essay Example | Topics and Well Written Essays - 500 words

Folk music - Essay Example Through such a level of analysis, it is the hope of this author that the true meanings and intent with which this piece of music attempted to engage the audience of the given time will be understood. Firstly, with regards to the time period in which this piece of music derived, one would be remiss not to note that the song rose to popularity during what many consider to be the very origin of what can be termed as the â€Å"hippy movement† (Lynn 34). As such, the hippy movement within the United States was born out of a rejection of many of the societal norms that have previously been exemplified within society. Moreover, the beginning of the Vietnam conflict had polarized many within American society with regards to the idea of further war and bloodshed after the first half of a century had been so dominated by some of the most severe bloodletting that had ever been witnessed by humanity (Sullivan 39). As a function of this, a great many songs of this era dealt with fundamental questions concerning the nature of humanity; i.e. peace, goodness, equality, kindness and other norms as means to undo the more negative attributes of hatred, aggression, anger, and war. What the artists are ultimately singing about concerns questions of where have the flowers gone; in other words, why has humanity ultimately chosen to turn away from the goodness and virtue that could otherwise solve so many of the problems that are faced on a daily basis within the context of our lives (Bond 8). Although not particularly a deep concept, such a question was appropriate for the times and for the society due to the fact that there seemed to be such a one-dimensional approach to issues relating to global affairs and international relations. Moreover, the tone of the song exhibits simplistic yet powerful modulations that evoke a childlike wonder and inquiry which only helps to cement the previous

Information Communication Technologies Strategies Essay

Information Communication Technologies Strategies - Essay Example Management Information System is the solution to streamline a business through effective information management and decision making. The aim of this project is to design and implement a new improved management information system to serve Chelsea Hotel is owned by Crimson Hotels, which is a fast-growing hotel group, with properties in key locations in the UK, Portugal and UAE currently encompass a prototype management information system, however, its not as effective and efficient as it should be. There are many faults for instance; it doesn't provide all required information and documents, and inefficient data storage space. In addition Chelsea Hotel is finding difficulties in upgrading and solving solutions faced with the software due to its prototype nature Chelsea's current management information system doesn't contain a help wizard to assist in tasks and problem solving. In an environment of increasing regulation and litigation establishing transparent, reliable and complete information management practices and quality information is critical for business success and sustainability Computers are probably the most efficient and effective place to store and manage information. Managing information effectively is a powerful strategy for businesses to perform effectively and successfully. When information is managed in a strategic manner, they enhance the process of streamlining business and improve chances of successfulness. For instance, it enhances decision making, allows coordination, stores files and data in an effective manner which is time efficient whilst accessing required data, and it ensures all data is saved and backed up. The management of such system is referred to as 'Management Information System (MIS)'. Furthermore, Management Information Systems enhance organization performance in numerous ways that will be discussed throughout further chapters of this project. To achieve my project objective of designing a Management Information System for Chelsea Hotel, I had to research and obtain maximum knowledge regarding Management Information Systems. This was initially done, through researching the background and purpose of Management Information Systems and its advantages. Subsequent to my first research, I viewed Chelsea Hotel's current Management Information System and attended several meetings with managers throughout the company, to obtain knowledge regarding their problems and requirements. Finally I researched several methods and softwares to deploy, in order to find the most suitable software for my current project.After meeting with Chelsea Hotel Co. managerial personnel, and proposing several proposals regarding system deploying, we came to a conclusion of using popular market software called Clarity Professional, which will be discussed in further chapters of this project. 2 Information Communication Systems 2.1 Background of Management Information Systems Management Information Systems (MIS) were introduced in the 1640's, with the intent to process data and provide information. In the 1960's Management Information system started to become visible and gained popularity within the business world to

Who am I The realization of ones self Essay Example | Topics and Well Written Essays - 1500 words

Who am I The realization of ones self - Essay Example Descartes Rene was a French philosopher who lived between 1595 and 1650. He was among the initial modern time philosophers to put in serious effort in ending numerous doubts on the negative ideas raised against knowledge. Alongside his interests in ancient mathematics, Descartes had interests in body and mind interrelations. Over the years, his ideas on the interrelation between body and mind have been of great significance to philosophy. Initially, his journals were in French but scholars later used them and made translations for easy understanding for the current generation. The meditation concepts that he came up with were the starting point for modern day philosophy. In addition, he tore down the notion that knowledge drew attribution from mental senses but instead focused on logic and credibility. In so doing, he developed the justification as to why things existed through his six meditation concepts. The objective of this paper shall be to outline the second meditation and draw relevant meaning to Descartes definition of ‘I’ and ‘self’. Secondly, it will dwell on other definitions of the two nouns then also bring out my definition of the same to illustrate whether other things actually do exist. Lastly, it will explore the implications of my definition towards the existence of others and carefully examine Socrates view on my perception. According to the second meditation of Descartes, the first step towards understanding ‘I’ and ‘self’ is through realization of the existence of an object or a being. Therefore, he starts by analyzing the two nouns that bring out his meaning. He gives the first as Cognoscere, which is a French word that means getting to know or discovering, or coming to a realization (Rene’ 9). The second word that he gives as part of the definition process is Cognitio that he refers to as the act of knowing because of the realization of the existence aspect. According to the second meditation of Descartes, the first step towards understanding ‘I’ and ‘self’ is through realization of the existence of an object or a being. Therefore, he starts by analyzing the two nouns that bring out his meaning. He gives the first as Cognoscere, which is a French word that means getting to know or discovering, or coming to a realization. The second word that he gives as part of the definition process is Cognitio that he refers to as the act of knowing because of the realization of the existence aspect. In essence, everything else exists beyond reasonable doubt mainly because he also exists at that particular time. Other thinkers, scholars, and publishers refer to ‘I’ as the individual aspect of a writer or a speaker when claiming ownership or existence. In other words, it is the active state of an individual in the present form. The complexity has seen diverse understanding and critics from scholars. It is different to ‘me’ in the sense that the latter is a result of mingling with others to internalize the ‘self’ aspect. ‘I’ shows reference to ones ego while ‘self’ is the claim to ownership to something. Self can also be the distinctive features that one has over all others. For instance, it is the process of identifying with the traits of oneself. However, my own understanding of ‘I’ would be that it is my own identity in terms of object possession. There are many other forms of identity, which includes personal names of an individual, but for me this word can also show reference to self. Predominantly, the ‘I’ factor is a symbol of individuality in that when I say, â€Å"I am alive† it means that for a fact I have acknowledged the fact of my existence. It is also a reference to self as people can only refer to an individual as ‘you’ and not ‘I’. More so, it is an introductory word used when one is trying to illustrate their names. In an example, a sentence starts with ‘I am’ then ‘so and so’. Therefore, the usage of any other word would be wrong in giving this description,

A Quality Candidate for the Position of Teacher Essay

A Quality Candidate for the Position of Teacher - Essay Example Teachers are expected to create the most conducive learning environment that would design and impart theoretical concepts according to defined modules and encourage students to be actively engaged in the learning process. As a Bilingual Math teacher with extensive experiences in curriculum design, integrating technological applications and applying a multidimensional approach to teaching, I strongly believe that I am a quality candidate for the position of a teacher. Being a Bilingual Math teacher for the past 4 years has paved the way for the continued personal and professional growth in terms of honing skills in instructional design, the creation of an interactive learning environment, incorporating technology in education, and adhering to ethical and moral codes of conduct expected of the teaching profession. The continued interaction with various academic stakeholders from diverse cultural orientations enabled continuous improvement of knowledge, abilities, and skills required in the academe. Other than the teaching experience, one previously assumed the position of an accountant for Angelo & Carlos, lnc., an organization in New York and the role of a manager for the U.S. Marine. The leadership skills, professional discipline, interpersonal and communication skills, as well as problem-solving and decision-making abilities have all been gained from past personal and professional experiences. All of these are contributory to enhanced competencies in handling classroom management and maximizing learning opportunities in diverse academic environments.

Deontological Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Deontological Ethics - Case Study Example The second ethical problem is how the external auditor would perform his function in the conduct of external audit.. Deontological framework takes a normative ethical position that judges the morality of action based on latter’s conformity to rules or rules. It is sometimes called duty-based ethics or rule-based ethics because a person is bound to ones duty (Hartman, 2004). It is differentiated with consequentialism where the rights are determined by the consequences. The primacy or importance of the rules is clear in deontological. The validity the rules would have to relate them with what is universal and rational man ought to do under the circumstances. Thus, Kant ethics which will be used in this is paper since it is deemed to under this type of ethics because of the principle of universalism (Weiss, 2008). This should be deemed accomplished as found in section 2.1. The first issue is on the interpretation of accounting rules in the preparation of the financial statements. Case facts provide in the preparation of its financial statements, that WorldCom used a liberal interpretation of accounting rules. Interpretation could of course be liberal, strict or just be neural enough to balance the two extremes. Since the company has a purpose in having a liberal interpretation which is make it appear that its profits were increasing, the company must have reason for doing so. It has done the same by writing down in one quarter earnings the cost of company expenses expected in the future so that is it would have bigger losses in the current quarter but smaller ones in the future quarters (Moberg, 2010). The idea was to show trend of constant growth in the profit of the company as a sign of growing or sustainable company. In other instance involving its acquisition of MCI, WorldCom had the accounting opportunity to reduce the book value of some MCI

MBA - Critical Thinking and Decision Making Essay

MBA - Critical Thinking and Decision Making - Essay Example This forms the basis of arguments in critical thinking, an aspect that is the backbone of the process. According to Ford M. the issue that is of concern is privatization of the information system management (ISM) function by the current governor. According to the governor, the move would lead to the state saving approximately $250,000 annually. Privatization would involve outsourcing of similar services from either a local or foreign company, and would enable the state save some amount that would go into providing same services (Ford M. Personal communication, January 30, 2012). Step 2 The Reason The reason in this memo is that the proposed transition would save the state about $250,000 annually. This would be the extra amount that the personnel would be paid for the whole year. Privatization would ensure that a given company is given the responsibility to provide the same services as those provided by the current employees. In addition to this, state would still manage to save about $250,000 per year that would be used for other purposes. This seems a viable idea that the state would go for as it would be profitable in the long run. Supporting this is that the government or the state would provide its employees in the company with â€Å"similar† posts in other departments within the state. Step 3 Ambiguous Phrases An ambiguous phrase has no supporting evidence and may be just a claim. In her discussion, she used the phrase, ‘an attempt to drive out experienced workers’ which she does not support with evidence. This is just a claim and would not be true unless supported by evidence. Another term used is,’ most likely’. This simply shows that an occurrence has higher chances of occurring but has not been confirmed to occur. There is no certainty when the writer says that most likely their members would be out in the streets with no jobs. She says that outsourcing, public services to private companies would cause â€Å"instabili ty†. This is ambiguous because she does not explain how it would cause instability within the state. Again, one company such as the one mentioned would not be the one controlling the whole economy. Therefore, this would still be a claim with no evidence to give support. All these terms are used for the main purpose of convincing the union members not to agree with the governor. Her aim is to gain support from the union members by supporting facts with unclear evidence for the purposes of personal gains. Step 4 Value Conflicts and Assumptions This would be indicated by the idea of offloading people who worked in qualified position within a firm. Conflict comes up when the state retrenches individuals or offloads them and assigns others to carry out their work. This would be by outsourcing from even outside the countries or foreign countries. This would not be ethical because a state would be denying its citizen an opportunity to work at an expense of making savings by the use f oreign countries. This indicates that such a country does not even care for its own citizens. This would be because such a country would be giving privilege to outsiders in preference to its citizens. The main reason for this action would be that there would be saving to be made to the state. Again, there is an assumption that attrition would occur within other government departments that would result in arising of work

China Research Paper Example | Topics and Well Written Essays - 2750 words

China - Research Paper Example The paper attempts to look into areas addressed by experts, organizations and nonprofit bodies and the conclusions drawn by them. The study will reveal that resource depletion cannot be controlled, since their consumption is inevitable, unless the variables which have potential adverse effects on this issue are monitored. Problem Statement: The ecological footprint of China has increased two fold since 1960’s and its demand is twice than what their ecological system can sustainably provide (WWF). The coming 20 years will be decisive relative to what path the Chinese will take for sustainable development and consequently the effects it will have on the Asian economy. Method: This paper will look into the published research on sustainable development in the modern world specifically China. The majority of the analyzed papers are from last 10 years. The projections and findings identify what variables are perpetuating this problem, the works of the concerned bodies, efforts by th e Chinese government and the regulatory authorities. The reports on issues of sustainable development in China, by World Wide Fund for Nature (one of United Nation’s coveted organization) are pivotal to the research input that has been utilized. Background: Chinese consume more industrial and agricultural goods than the United States of America. According to Earth Policy Institute, China is the world’s largest consumer of steel, coal, grain and meat with a booming economy holding 1.3bn people (BBC News). This increasing demand consequently results in more frequent utilization of China’s natural resources which is proving to be a burden on China’s ecological system’s capacity. Ecological Footprint is a very relative term while discussing the limitations of the world’s ecological system. Ecological Footprint is one of the most comprehensive measures of an individual’s average demand from the nature. Ecological Footprint of a nation is d efined as the total threshold area which is required for food production, fiber and timber that the inhabitants consume, capacity of land and depth of waste absorption, and the space for its infrastructure (WWF). This demand of nature is compared to the planet’s biocapacity, which means the area which is biologically productive and sustains life. In comparison to the world, Asia-pacific region has a lower size of ecological footprint. This region holds 50% of the total world’s population and its demands from nature constitute about 40% of total biocapacity of this planet, the current world demands 25% more than the planet can provide (BBC News). Introduction: China is significant in this region because of its large ecological footprint which is due to its large population. China’s massive use of goods from grain to platinum has made it a raw material economy. China is suffering an ecological deficit since quiet a long period of time. The emission of carbon dioxi de from the fossil fuels is one of the biggest sources of this deficit in China. Chinese import resources to meet their ever mounting needs. This indicates that the consumption of natural resources in China is also influencing and integrated with other countries’ consumption of natural resources too. This also points out to the fact that China’s need for resources is more than the capacity of its land. They import from

Iron deficiency Essay Example for Free

Iron deficiency Essay Iron deficiency is a decrease in the number of red blood cells in the blood due to a lack of iron. Iron deficiency anemia is the most common form of anemia in children. You get iron through certain foods, and your body reuses iron from old red blood cells. Iron deficiency (too little iron) may be caused by; an iron poor diet (this is the most common cause) the body not being able to absorb iron very well. Lilly is a 4-year old Caucasian female she suffers from a disorder called Iron Deficiency anemia disorder. This occurs when there is not enough iron in the body. The reason Lily has Iron Deficiency disorder is because of her diet. Iron is the major component of hemoglobin and is essential for its proper function. Hemoglobin is a part of the red blood cells; it carries oxygen throughout the body without enough iron the body produces less and not as many red blood cells form. Lily is a picky eater and only drinking fruit punch and eating starchy foods is a contributing factor to her condition. Some of the symptoms to Iron Deficiency Anemia are blue-tinged or very pale whites of the eyes, blood in stool, pale skin color, and weakness. Lily shows signs of some of these. Even though Lily’s mother is single and on a low budget, there are things, she can do to prevent this. There are iron supplements that can be taken by mouth or given by injection into a muscle or vein. The most important thing in preventing this disorder or or correcting it is to eat iron rich foods such as raisins, meats, (especially liver), fish, poultry, eggs, soup beans, and whole grain bread. Prognosis with change in supplements or iron rich diet most cases the blood counts will return to normal within a couple of months. Davon is a 5-year-old African American whose mother carries the sickle cell trait. Sickle Cell disease is an inherited blood disorder that affects red blood cells. The sickle cell gene causes the body to produce abnormal hemoglobin. In sickle cell disease, the hemoglobin clumps together, causing red blood cells to become stiff and develop C-shaped (sickle) form. These sickled red blood cells can block blood vessels, reducing blood flow to many parts of the body. This process can result in tissue and organ damage.. Hemoglobin and Iron; each red blood cell contains about 280 million hemoglobin molecules. Hemoglobin is the most important component of red blood cells. It is composed of protein (globulin) and a molecule (heme) which binds to iron. You can understand Darvon’s mothers concern since about 70,000-100,000 Americans- mostly African Americans have Sickle cell disease. About 2 million Americans have sickle cell trait. Sickle cell is inherited and people at risk for inheriting the gene for sickle cell descend from people who are or were originally from Africa or parts of India and the Mediterranean. Blood test can determine whether an individual has sickle cell trait or sickle cell disease. Prevention and lifestyle changes general precautions to prevent and reduce the severity of long-term complications of sickle cell disease, several precautions may be helpful. Have regular physical examinations every 3-6 months. Have periotic and careful eye examinations. Have sufficient rest, warmth, and increase fluid intake. These are critical precautions for reducing oxygen loss and the risk of dehydration. Avoid crowds that increase the risk for infection. Spencer suffers from a condition called Thrombocytopenia. Thrombocytopenia is a condition in which there is a deficient number of circulating platelets. Platelets are parts of the blood that help blood to clot. Thrombocytopenia often divided into three major causes of low platelets: Low production of platelets in the marrow increased breakdown of platelets in the bloodstream and an increased breakdown of platelets in the spleen or liver. Spencer has noticed over the last several weeks an increase in ecchymosis, which is the passage of blood from ruptured blood vessels into subcutaneous tissue marked by a purple discoloration of the skin or bruising. Some of the causes of Thrombocytopenia are accidental eye injury, anorexia nervosa, cirrhosis and liver disease. Treatment depends on the cause of the condition. In some cases, a transfusion of platelets may be required to stop or prevent bleeding Prevention would depend on the specific cause.

Assess the dramatic and thematic effectiveness Essay Example for Free

Assess the dramatic and thematic effectiveness Essay The opening act of The Duchess of Malfi is important in terms of the themes that John Webster is presenting. He uses the characters to explore such themes, and subsequently the audience are given detailed descriptions of most of the main characters. Moreover, Webster uses the characters to describe each other not only giving the audience an insight into their personal attributes, but also how each character perceives the other. Although not entirely apparent in the initial acts of the play, the fact that the audience only know about the characters from the other characters descriptions, implies the ideas of secrecy, deception, and spying, and the general theme that there are things that the characters think they know, when in fact they dont. Antonio is the first character to be introduced, and he is initially presented as an outsider returning home from the French court, which he admires. He has a brief conversation with Delio about the French court, and how although it was orderly, it could easily be distorted.  Pure silver drops in general; but if t chance  Some cursed example poisoned t near the head,  Death and diseases through the whole land spread. The rhyming couplet makes it almost seem like a curse, and exerts a sense of doom. This already gives the impression that the court of Malfi is it self distorted, as Antonio describes the goodness of the French court, and then quickly goes onto describe how easily any court could be corrupted, as if pointing a finger at the court of Malfi. Webster uses this contrast quite effectively to convince the audience from the beginning that there is more to the Court of Malfi than it may primarily seem.  Interrupting the conversation, Bosola arrives, and before he even speaks, Antonio speaks of him to Delio, and creating a distinct impression of Bosola. Would be as lecherous, covetous, or proud,  Bloody, or envious, as any man,  If he had the means to be so.  This unpleasant impression of Bosola given to the audience is further supported, as Delio reveals that he was a fellow seven years in the galleys for a notorious murder, making him appear as an evil character who is capable of murder.  Aside from the information the audience receive from Antonio and Delio, the way in which Bosola speaks makes him appear to be very negative. He and his brother are like plum trees that grow crooked over standing pools; they are rich and oerladen with fruit, but none but crows, pies, and caterpillars feed on them.  The constant use of dark and distasteful imagery attributes him to be quite bitter, and so completes the overall impression that he is indeed an unpleasant character. However, as Bosola leaves, Antonio says he has heard good things about Bosola, but his railing at those things which he wants overcomes these positive aspects. Tis great pity  He should be thus neglected; I have heard  Hes very valiant. This foul melancholy  Will poison all his goodness.  This indicates to the audience that Bosola may have a good side which he may or may not reveal later. Either way, this is another way in which Webster explores the theme of first impressions not being all that they seem.

Quality Specification And Quality Costs Information Technology Essay

Quality Specification And Quality Costs Information Technology Essay The quality specifications of a product or service derive from decisions and actions made relative to the quality of its design and the quality of its conformance to that design. Design quality refers to the inherent value of the product in the marketplace and is thus a strategic decision for the firm. These dimensions refer to the features of the product or service that relate directly to design issues. A firm designs a product or service to address the need of a particular market. A firm designs a product or service with certain performance characteristics and features based on what the intended market expects. Materials and manufacturing process attributes can greatly impact the reliability and durability of the product. Here the company attempts to design a product or service that can be produced or delivered at a reasonable cost. The serviceability of the product may have a great impact on the cost of the product or service to the customer after the initial purchase is made. It also may impact the warranty and repair cost to the firm. Aesthetics may greatly impact the desirability of the product or service, in particular consumer products. Especially when a brand name is involved, the design often represents the next generation of an ongoing stream of products and services. Consistency in the relative performance of the product compared to the state of art, for example, may have a great impact on how the quality of the product is perceived. This may be very important to the long-run success of the product or service. Conformance quality refers to the degree to which the product or service design specifications are met. The activities involved in achieving conformance are of a tactical, day-to-day nature. It should be evident that a product or service can have high design quality but low conformance quality and vice-versa. Quality at the source and Dimensions of Quality: Quality at the source is frequently discussed in the context of conformance quality. This means that the person who does the work takes responsibility for making sure that his or her output meets specifications. Where a product is involved, achieving the quality specifications is typically the responsibility of the manufacturing management; in a service firm, it is usually the responsibility of the branch operations management. Examples of this being a laser printer that meets the pages per minute and print density standards and checking account transaction in a bank are illustrated with the help of a table. Both quality of design and quality of conformance should provide products that meet the customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s objectives for those products. This is often termed the productà ¢Ã¢â€š ¬Ã¢â€ž ¢s fitness for use, and it entails identifying the dimensions of the product (or service) that the customer wants (that is, the voice of the customer) and developing a quality control program to ensure that these dimensions are met. Cost of Quality: Although few can quarrel with the notion of prevention, management often needs hard numbers to determine how much prevention activities will cost. This issue was recognized by Joseph Juran, who wrote about it in 1951 in his Quality Control Handbook. Today, Cost of Quality (COQ) analyses are common in industry and constitute one of the primary functions of QC departments. These are a number of definitions and interpretations of the term cost of quality. From the puristà ¢Ã¢â€š ¬Ã¢â€ž ¢s point of view, it means all the costs attributable to the production of quality that is not 100 percent perfect. A less stringent definition considers only those costs that are the difference between what can be expected from excellent performance and the current costs that exist. A GOODYEAR ASSOCIATE INSPECTS A RADIAL TYRE AT THE SAO PAULO, BRAZIL, BEFORE MOUNTING IT ON THE WHEEL. GOODYEAR PRACTICES BOTH VISUAL AND INTERNAL INSPECTIONS OF TYRES, EVEN PULLING SOME TYRES FROM THE PRODUCTION LINE TO BE X-RAYED. QUALITY CONTROL ENGINEERS ALSO REGULARLY CUT APART RANDOMLY CHOSEN TYRES TO STUDY VARIOUS DETAILS THAT MAY EFEECT PERFORMANCE, RIDE OR SAFETY. How significant is the cost of quality? It has been estimated at between 15 and 20 percent of every sales dollar- the cost reworking, scrapping, repeated service, inspections, tests, warranties, and other quality related items. Philip Crosby states that the correct cost for a well-run quality management program should be under 2.5 percent. There are three basic assumptions justifying an analysis of the costs of quality: Failures are caused Prevention is cheaper Performance can be measured The costs of quality are generally classified into 4 types: Appraisal costs: Costs of the inspection, testing, and other tasks to ensure that the product or process is acceptable. Prevention costs: The sum of all the costs to prevent defects, such as the costs to prevent defects, such as the costs to identify the cause of defects, to implement the corrective action to eliminate the cause, to train personnel, to redesign the product or system, and to purchase new equipment and make modifications. Internal failure costs: Costs of defects incurred within the system: scrap, rework, and repair. External failure costs: Costs of defect that pass through the system: system warranty replacements, loss of customers and goodwill, handling complaints and product repair. Example: The quality cost report illustrates the type of report that might be submitted to show the various costs by categeories. Prevention is the most important influence. A rule of thumb says that for every rupee a person spends in prevention, he can save 10 rupees in failure and appraisal costs. Often increases in productivity occur as a by-product of efforts to reduce the cost of quality. A bank, for example, set out to improve quality and found out it has also boosted productivity. The bank developed these productivity measures for the loan processing area: The no. of tickets processed / Resources required The resources required are: Labor cost Computer time Ticket forms Before the quality improvement program, the productivity index was: = 0.2660 [2,080 / (Rs. 11.23 x 640 hours + Rs. 0.05 x 2,600 forms + Rs. 500 for systems costs)] Quality Cost Report CURRENT MONTHà ¢Ã¢â€š ¬Ã¢â€ž ¢S COST PERCENTAGE OF TOTAL Prevention costs Quality training Reliability consulting Pilot production runs Systems development Total production Rs. 2,000 10,000 5,000 8,000 25,000 1.3% 6.5 3.3 5.2 16.3 Appraisal costs Materials inspection Supplies inspection Reliability testing Laboratory testing Total appraisal 6,000 3,000 5,000 25,000 39,000 3.9 2.0 3.3 16.3 25.5 Internal failure costs Scrap Repair Rework Downtime Total internal failure 15,000 18,000 12,000 6,000 51,000 9.8 11.8 7.8 3.9 33.3 External failure costs Warranty costs Out of warranty repairs and replacement Customer complaints Product liability Transportation losses Total external failure 14,000 6,000 3,000 10,000 5,000 38,000 9.2 3.9 2.0 6.5 3.3 24.9 Total quality costs Rs. 1,53,000 100.0 After the quality improvement project was completed, lobor time fell to 546 hours and the number of forms rose to 2,100, for a change in the index to 0.3088, an increase in the productivity of 16 percent.

Gay Adoption :: Gay and Lesbian Adoptions

Homosexuality is becoming more and more accepted and integrated into today’s society, however, when it comes to homosexuals establishing families, a problem is posed. In most states, homosexuals can adopt children like any other married or single adult. There are many arguments to this controversial topic; some people believe that it should be legal nationally, while others would prefer that is was banned everywhere, or at least in their individual states. There are logical reasons to allow gays to adopt children, but for some, these reasons are not enough. The main issue really is, what is in the best interest of the child? This type of problem isn’t really one with causes, effects, and solutions, but one with pros and cons. Like any other adoption situation, a parent prove themselves to be responsible and capable enough to raise a child on their own, or with a spouse. This problem or issue is one that is proving to be a bigger one than many people most likely expected. In Today’s more liberal society, homosexuality seeing more acceptance than ever before. Homosexuals and heterosexuals alike have parental instincts and are as interested in beginning families and raising children. A family should be based on love and trust, if these two elements are present in a relationship, homosexual or heterosexual, there would be no reason that the environment the couple creates for a child would be bad. Some say the homosexual lifestyle revolves only around sex, which of course is the most inappropriate subject for a child. (White) For the most part, parents and adults keep what happens behind closed doors, private, therefore, there would be no reason for a homosexual person to flaunt their sex life, especially in front of a child. Pros of Adoption by Gay Parents Adoption is a very important part of the American lifestyle. The welfare of children needs to be put in front of homophobia. There are an estimated 500,000 children in foster care nation wide, and 100,000 of these children are awaiting adoption. In 2013, only one child of every six available for adoption was actually adopted. (Sanchez, 13) Statistics like these show the true importance of adoption. People seem to prefer to have their own children biologically, but adoption should be taken into consideration, even if natural conception is possible.

Nanotechnology: Taking Action :: Science Technology Essays

Nanotechnology: Taking Action Happiness is a goal that never seems attainable. Philosophers have struggled with the idea of happiness and the implications of what it means to want. Perfection seems as a sickness to our very nature. We as humans strive for achieving the unachievable. Yet, the irony of this pursuit of happiness is that, once that want is achieved, new wants form, and then happiness is again hidden. But, what if perfection could happen? What if society and its environment could once again live in the Garden of Eden? What if a dream utopia could become a reality? The possibilities seem endless, as nanotechnology evolves into our civilization ever so swiftly. Nanotechnology combines science and technology in an overall effort to create robots so small that they have the capabilities of rearranging all atomic structures into any form. Basically, nanotechnology is the "total control [over] the structure of matter."[1] It seems impossible to imagine that such technology could ever exist. That we as the human race can create machines that could be designed to cure the common cold, rid the body of cancer cells, or reestablish endangered species. Yet, as science progresses these ideas are becoming real. The way nanotechnology works is very simple, but on a very, very small scale. The general idea is to create diminutive robots called nanobots out of carbon elements. These nanobots will be "equipped with arms able to grasp, manipulate, and lock in place individual atoms†¦in effect, [they would] resemble extremely small unmanned submarines."[1] Other attributes that would be included on these nanobots include a basic structure frame, engines for propulsion, computers to process information, and communication links to other nanobots. The two different types of nanobots are assemblers and disassemblers. The first being a bot that creates and builds, and the latter being one that destroys and tears down. How small are one of these bots one might ask? Well, a nanometer is one-billionth the size of a meter, and the estimated size of a nanobot is 500-2000 nanometers.[1] The positive attributes of nanotechnology vary widely. As mentioned above, advancements in medicine could eliminate all disease and even strengthen the common human immune system. Energy efficiency could be greatly improved as described by Dr. Stephen L. Gillett, Department of Geosciences at the University of Nevada, "fuel cells†¦focused processing†¦distributed fabrication†¦information-intensive energy extraction sensing†¦efficient energy management†¦and super strength materials" all can be achieved almost immediately through nanotechnology. Nanotechnology: Taking Action :: Science Technology Essays Nanotechnology: Taking Action Happiness is a goal that never seems attainable. Philosophers have struggled with the idea of happiness and the implications of what it means to want. Perfection seems as a sickness to our very nature. We as humans strive for achieving the unachievable. Yet, the irony of this pursuit of happiness is that, once that want is achieved, new wants form, and then happiness is again hidden. But, what if perfection could happen? What if society and its environment could once again live in the Garden of Eden? What if a dream utopia could become a reality? The possibilities seem endless, as nanotechnology evolves into our civilization ever so swiftly. Nanotechnology combines science and technology in an overall effort to create robots so small that they have the capabilities of rearranging all atomic structures into any form. Basically, nanotechnology is the "total control [over] the structure of matter."[1] It seems impossible to imagine that such technology could ever exist. That we as the human race can create machines that could be designed to cure the common cold, rid the body of cancer cells, or reestablish endangered species. Yet, as science progresses these ideas are becoming real. The way nanotechnology works is very simple, but on a very, very small scale. The general idea is to create diminutive robots called nanobots out of carbon elements. These nanobots will be "equipped with arms able to grasp, manipulate, and lock in place individual atoms†¦in effect, [they would] resemble extremely small unmanned submarines."[1] Other attributes that would be included on these nanobots include a basic structure frame, engines for propulsion, computers to process information, and communication links to other nanobots. The two different types of nanobots are assemblers and disassemblers. The first being a bot that creates and builds, and the latter being one that destroys and tears down. How small are one of these bots one might ask? Well, a nanometer is one-billionth the size of a meter, and the estimated size of a nanobot is 500-2000 nanometers.[1] The positive attributes of nanotechnology vary widely. As mentioned above, advancements in medicine could eliminate all disease and even strengthen the common human immune system. Energy efficiency could be greatly improved as described by Dr. Stephen L. Gillett, Department of Geosciences at the University of Nevada, "fuel cells†¦focused processing†¦distributed fabrication†¦information-intensive energy extraction sensing†¦efficient energy management†¦and super strength materials" all can be achieved almost immediately through nanotechnology.

Postcolonial Theory and Late Capitalist Criticism Aplied to The Night of the Living Dead Trilogy :: Movie Film Essays

Postcolonial Theory and Late Capitalist Criticism Aplied to The Night of the Living Dead Trilogy "Turn and Turn about; in these shadows from whence a new dawn will break, it is you who are the zombies." * Jean-Paul Sartre, Preface to The Wretched of the Earth * It is fitting that Sartre uses the zombie as a metaphor for both the colonized and colonizer. He states in the preface to Frantz Fanon’s The Wretched of the Earth that European colonizers had relegated natives living in colonial states to the role of zombie. The colonizers’ power structure has rendered the natives as a mute subaltern, suitable for slave labor and exploitation. But he goes further to say the natives’ rebellion will render the colonizers as zombies – the native will no longer see their dominators as human beings, and they will assign the Europeans to the role of subordinate, dehumanizing and incommunicable. All of this is fitting because the colonizer, whatever his national origin, has adopted a stance toward natives that follows the Hatian tradition: The zombie is a human who has been killed and ressurected as slave labor, a much more docile and controllable beast of burden. It also makes sense that Hollywood adopted the metaphor. Throughout the 1930s and 40s films like White Zombie, Revolt of the Zombies, King of the Zombies, Revenge of the Zombies, Zombies on Broadway, and Voodoo Man reinforced the traditional view of zombies as ultimate Other. These zombies are without culture or free will, controlled by a mystical villain, often played by Bela Lugosi, who runs a sugar plantation or some other such exploitive business. These films are tales of the oppressor, bringing to light the hardships and uncertainty faced by colonizing forces. It is possible for the zombie slaves to revolt, but for the most part these films warn of the perils embedded in shoddy colonial governing. In 1968, George A. Romero set out to rework the zombie archetype. He created the flesh eating zombie, a monster born not out of religious or mystical effort, but created by the faults and flaws of the society. With his first film, Night of the Living Dead (1968), he began a trilogy that would deal with the ills of our contemporary American society. Influenced by the turbulent 1960s, events such as Vietnam, the civil rights movement, and rampant consumer culture, Night lays the groundwork for a series of cultural critiques.

Marketing Mix of Unilever Soaps Essay

Unilever Unilever is one of the world’s leading suppliers of fast- moving consumer goods. We aim to provide people the world over with products that are good for them and good for others. Vision Unilever’s Corporate Purpose * Deep roots in local cultures and markets around the world gives Unilever a strong relationship with consumers and are the foundation for future growth. They hope to bring their wealth of knowledge and international expertise to the service of local consumers – a truly multi-local multinational. * Unilever believes that long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. * To succeed also requires, Unilever believes, the highest standards of corporate behavior towards everyone they work with, the communities they touch, and the environment on which they have an impact. This is Unilever’s road to sustainable, profitable growth, creating long-term value for shareholders, our people, and our business partners. Unilever’s Growth Priorities Ambition: To win share and grow volume in every category and country. * Winning with brands & Innovation * Winning with people * Winning in the marketplace * Winning through continuous improvement Consumer Product Market By and large in the consumer product markets that prevail all over, products are defined in terms of the buying behavior of shoppers. Following three are the major categories defined; * Convenience goods * Shopping goods * Specialty goods Convenience goods, usually the edible food items, are known to be purchased often, quickly, and with little comparison or effort. On the other hand shopping goods involve product comparisons on such bases as quality, price, style and suitability like for example if you go out to purchase a television set, you’ll definitely take into account whether you want an LCD or an LED or even Plasma maybe; other than this you would be making a mental analysis in your head as to whether your last reviews about a particular brand say Samsung or Song or LG was good or bad and likewise you would be narrowing down your list of choice. Lastly specialty goods possess unique attributes for which a significant group of buyers is willing to make a special effort; an example maybe of Mercedes or any sports car or any luxury item for that matter. These shopping characteristics, in turn, determine marketing mix emphasis for each product type. For example, in our case of the chosen product category soap which comes underneath the head of convenience good; the often impulsive nature of purchases puts stress on the â€Å"place† element to make sure these products are widely available and highly visible. 1. Product Product: A product is more than something with physical characteristics. In a very narrow sense a product is set of tangible physical assembled in an identifiable form. From the perspective of a marketing manager a new product can be anything management believes to be new, usually categorized as a major innovation, a minor innovation, or a modification. Major Innovation – this entails any new product that the company develops & introduces; having no prior existence in the market by any company Minor Innovation –  this entails a product which the company previously did not make but others in the market did. Modification – is an adjustment in the tangible features that may include color, packaging, size; product improvements etc. All facts and figures considered mostly when new products find their way on shelves is through modifications. Unilever’s Products Unilever’s products image building features includes: †¢Color: For the sake of variety they have full colored products. Like LUX, Dove, Lifebuoy are available in different colors. †¢Quality: Unilever maintains the high standards of quality of its products for the entire target market, which creates a strong image in the consumer’s mind. †¢Warranty: It is the policy of the company that it replaces the products damaged due to manufacturing or quality fault whenever claimed. 2.1. LUX In 1954 local production of this remarkable successful toilet soap began. Lux happens to be the largest Unilever brand globally, with its glamorous association with film stars providing a common link across the world. History of Lux: Lux soap was first launched in the UK in 1899. The name â€Å"LUX† was chosen as the Latin word for â€Å"light†. Lux was introduced as bathroom soap in the US in 1925 and in the UK in 1928 as a brand extension of LUX soap flakes. Formula given by Research and Development departments in foreign countries: LUX is produced in Pakistan from imported raw materials. Sodium soap, glycerol and different extracts according to flavors, coming from Unilever plants. †¢Almond Oil: An excellent skin softener and moisturizer. Almond oil is great for all skin types but especially beneficial for dry or irritated skin. †¢Cocoa Butter: Cocoa Butter is absorbed quickly into the skin to soften, lubricated, moisten and nutrients the skin. Works great to prevent and treat scars, stretch marks, and damage skin. †¢Colorants: Unilever uses a combination of micas, oxides, spices, and clays to achieve colors in their products. †¢Distilled Water: Unilever always uses distilled water for safety and purity. †¢Fragrance Oil: Fragrance oils are added in small enough quantities to not be an irritant for most people. Yet, they add enough to give a light scent which, in your favorite fragrance, you will have a hard time resisting the urge to sniff  your hand (again and again!). †¢Glycerin: Glycerin draws moisture to the skin keeping it soft. †¢Sodium hydroxides: This is the chemical used to make soap. Without this chemical, there is no soap, period. It causes a chemical reaction called specifications. Once specification is complete, the finished product is soap – and there is n o lye in the finished product. †¢Monodie Tahiti: A moisturizing and naturally fragrant oil, which quickly penetrates the skin acting as a natural barrier helping prevent dehydration (and wrinkles) of the skin. It is a wonderfully, naturally scented oil excellent for all skin types. †¢Olive Oil: Moisturizing oil used in soaps – Castile soaps are generally 100% olive oil. It softens skin while attracting moisture to your skin. It’s a mild soap which keeps your skin soft, supple and younger looking. †¢Vitamin E: A natural skin antioxidant, promoting healthy tissue Color: LUX is offered in Pakistan in five different flavors which are: †¢LUX Peach & Cream †¢LUX Strawberry & Cream †¢LUX Purple Lotus & Cream †¢LUX Aqua Sparkle †¢LUX Nature Pure Sizes: LUX in three different sizes, 80gm, 115gm and 155gm.With five different fragrances, three different sizes, international standard and high quality design, as a product, LUX has been highly successful over the years. Target Market: †¢Urban and suburban †¢Upper class people †¢Middle class people †¢Financially well-off who can afford to buy LUX. 2.2. LIFEBUOY The brand has long legendary status in the country. Lifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. History of Lifebuoy: Lifebuoy is one of Unilever’s oldest brands. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their mission for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as Pakistan, where even today it is still the market-leading brand. Lifebuoy on a Mission According to the World Health Organization, diarrhea is the single largest cause of death, killing 2.2 million people every year. In Pakistan, a large number of children are also affected by this fatal disease every year. It’s been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhea could be avoided. Health and Hygiene education is the core Lifebuoy’s plans. The Way Forward For the past few years, major changes have been made to the classic Lifebuoy soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers. †¢Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use †¢Lifebuoy soap’s characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary ‘health’ fragrance FRAGRANCE These four variants help you protect your family from the 10 infection causing germs and stay one step ahead of them. †¢Lifebuoy Nature: A soap bar color is Green color. Green is the color of nature and life. Green symbolizes secure, natural relaxed, self-respect and well being. It’s anti-acne with neem and lemon. †¢Lifebuoy Total PROTECT Bar Soap: It’s in Red color. It is warmest of all color. Red is the color most chosen by extroverts. Active kids need unbeatable, long-lasting protection from germs. Lifebuoy Total protect Bar Soap is lab-proven to keep your family protected  from 10 infection causing germs. †¢Lifebuoy Care pack is of Blue color in which soap bar color is blue. It commands respect and authority. †¢Lifebuoy cool fresh PRODUCT: Product involved some elements which are Variety, Quality, shape & Brand Name. †¢Quality: Lifebuoy’s quality is very popular among the people. Lifebuoy has continued to change as per consumer needs. Since the soap has undergone numerous product quality improvements to offer best hygiene results. †¢Shape: Lifebuoy soap’s classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and to use. Target Market: †¢All households who can afford buying soap †¢Children 2.3. Dove In a world of hype and stereotypes, the Dove brand provides a refreshing alternative for women who recognize that beauty isn’t simply about how you look. The Dove brand’s mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of them. History of Dove Unilever acquired a French patent for a radically new product; a personal cleansing bar that was not soap. Rather, this new bar contained a pH-neutral cleanser and a moisturizing component. Dove Bar was born and launched in the US in 1957. †¢It promised women that it wouldn’t dry their face the way that soap did. Women tried it. And it didn’t. Thus began a very trusting relationship between Dove and its users. Shape: The shape of the bar is a perfect shape to fit into the palm of your hand. It’s oval and curved, like the back of a spoon, and is a nice fat bar of soap, not a teeny little slim bar. On both big sides of the soap is the Dove title and logo of the bird, just like on the box. Dove Bar Ingredients: Stearic Acid †¢Uses: Used as a hardener in soap. According to DCI, it also gives liquid soap a pearly appearance. †¢About This Ingredient: According to DCI and Cosmetics Info it safe by the FDA and CIR (Cosmetic Ingredient Review) expert panel. Stearic acid is a constituent in some vegetable oils. Sodium Tallowate †¢Uses: Used for cleansing. †¢About This Ingredient: Sodium tallowate is a salt of Tallow (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients it is a substance extracted from the fatty deposits of animals, especially from suet (the fat of cattle and sheep). It clogs pores, cause blackheads, and increase the incidence of eczema for individuals with sensitive skin. Sodium Palmitate †¢Uses: Used for cleansing and creating lather. †¢About This Ingredient: Sodium Palmitate is a salt of Palmitic Acid (according to Cosmetic Cop’s Dictionary of Cosmetic Ingredients. Palmitic Acid can be drying to the skin).This ingredient cleanses your skin, best for oily skins. Lauric Acid †¢Uses: According to Cosmetic Info it is a surfactant and cleansing agent. †¢About This Ingredient: Lauric Acid occurs naturally in some vegetable oils like palm oil. Water †¢Uses: Typically used in soap as a solvent for dissolving the oxidizer. †¢About This Ingredient: A solvent is always needed to dissolve the oxidizer. It can be water, milk, or any other liquid containing water. Water is used as a means of dissolving the oxidizer (the thing that combines with the oils to make soap). Sodium Stearate †¢Uses: The Stearate salts are generally used for their lubricating properties. They also help to keep emulsions from separating into their oil and liquid components, according to Cosmetic Info. †¢About This Ingredient: According to DCI, this ingredient is about 98% Stearic Acid. Cocamidopropyl Betaine †¢Uses: Used as a surfactant, according to Cosmetic Info. †¢About This Ingredient: This is generally regarded as one of the more gentle surfactants. This ingredient cleanses your skin. Sodium Cocoate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Palm Kernelate †¢Uses: Used as a surfactant. †¢About This Ingredient: This is a gentle surfactant.This ingredient cleanses your skin. Sodium Chloride †¢Uses: Used as a thickening agent. †¢About This Ingredient: Sodium Chloride is the same as ordinary table salt. Tetrasodium EDTA †¢Uses: Used as a preservative and chelating agent. †¢About This Ingredient: No known toxicity to the skin. Tetrasodium Etidronate †¢Uses: Used as a preservative and chelating agent (DCI lists this as a synonym for Tetrasodium EDTA. †¢About This Ingredient: No known toxicity to the skin. Maltol †¢Uses: Used as a flavoring agent. †¢About This Ingredient: It occurs naturally in some types of plants. It does have a fragrance. It used as a fragrance. Titanium Dioxide †¢Uses: Used as a whitening agent. †¢About This Ingredient: Titanium Dioxide is thought to have no negative side effects when used externally. PACKAGING DOVE †¢Dove soap comes in little cardboard box. The box is 8.5 cm long, 3.3 cm wide and 6 cm high. The color of the box is the typical Dove colors of the blue ‘Dove’ on a white background with the little simple gold outline of a dove over the Dove title. Beneath the words ‘Dove Cream Bar’ is the other familiar picture of a little gold droplet causing some ripples with the fraction ‘1/4’ in it. This is to show that the Dove products wit with this symbol are a quarter moisturizer them. †¢The front and back of the box both have the main title and  ¼ moisturizer bit on them. The remaining 4 sides are covered with lots of ‘blurb’. This includes ingredients, barcode, and quantity. Dove is available in 75g pack & 135g pack. 2. PLACEMENT/DISTRIBUTION Dire attention needs to be devoted to the question of ‘place’ – especially as to where to make available the product and in terms of how to get that product there; otherwise successful product decisions that have been taken will be lost. No doubt these decisions are to a very large extent influenced by the type of product that is marketed and the environment in which it is marketed, the company policies & resources and not to forget consumer needs – the ultimate buyer. These place decisions then pave way for pricing & promotion decisions to be undertaken. At the basic level, the first thing that the marketing managers need to identify is whether or not to use intermediaries; and if the answer to the question is yes then further decisions need to be taken in regards of type & organization of them i.e. wholesalers or retailers. Distribution channels once established are often hard & costly to change. 3.4. LUX Unilever Pakistan Ltd. has a huge distribution channel for LUX all over the country as its sales reach more than 10 million pieces a year as per the recent increase in demand for all of its products that were originally targeted towards urban and suburban middle & upper middleclass. Warehouses = 6/ one in each division. The company does not use its own fleet of transport for distributing its product; therefore, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Unilever Pakistan Ltd. These distributors then supply the product all over Pakistan to a huge number of retailers. 3.5. Lifebuoy The strategy that Lifebuoy follows is like that in every small or big shop customer will be able to find out the product. Its distribution network directly covers about 50,000villages, reaching about 250 million consumers. It basically targets Rural, semi-urban and urban people. Rural: 72% of Pakistan’s population is in the rural areas; hence about 50% of the soaps are sold in the rural markets. Lifebuoy’s variants like Lifebuoy care,  Lifebuoy total, lifebuoy active are specially positioned for the rural market. Semi-urban: For the semi-urban segment, Lifebuoy nature & Lifebuoy fresh is positioned. Urban: All varieties are found here. 3.6. DOVE It uses one distribution channel to provide its various products to retailers. Placement and distribution of DOVE is more popular in Metropolitan cities although demand is rising now. The general trade comprises grocery stores, chemists, wholesale, and general stores. 3. PRICING STRATEGIES One of the main components of marketing mix is ‘Price’ or pricing strategy incorporated by a company for a particular product. Unilever’s pricing strategy for its soap items is quite conventional based on the country (Pakistan) it is operating in. as explained in detail in the product, place and promotional parts of this report, the market is segmented into different categories based on purchasing capacity. Thus different items in category of soaps cater to the demands and needs of a particular targeted segment. The current prices for different SKUs of Lux, Lifebuoy and dove are as follows: LUX LUX luxury bar 155g Rs. 50 LUX 115g Rs. 40 LUX 80g Rs. 28 Lifebuoy Lifebuoy Jumbo Pack 155g Rs. 38 Lifebuoy 115g Rs. 32 Lifebuoy 75g Rs.24 Dove Dove white beauty bar 75g Rs. 55 Dove beauty cream bar 135g Rs.85 4.7. LUX Lux is a soap associated with beauty more or less. The target market is middle, lower middle and upper middle class. This constitutes another big chunk of population. The prices suggest the Lux is neither too cheap nor  excessively expensive. The impression that Lux gives is of a soap that is of better quality and appeals to the female populations in general. The strategy is neither skimming nor penetrative; it’s a hybrid of both as it is for any product which lies in between high and low end of product prices. Lux is a well known brand with high awareness among consumers. The value-based-pricing approach is the most suitable tag for Lux’s pricing and persona in the market. 4.8. Lifebuoy As clear from the price listings above, lifebuoy is a low-end soap of Unilever. The main focus has been to target the lesser-earning and rural population of the country. Given that huge chunk of the population falls in the low earning category, this is a big target market that needs addressing. This segment of population is very elastic in terms of demand, so a cheaper soap like Lifebuoy has high demand. Lifebuoy, for its economic price, is also used as the public toiletry item in public toilets and schools or collages or hospitals. Unilever’s strategy for Lifebuoy is penetrative in nature. As the aim is quantity maximization through lower prices. Its logical as quantity demanded will increase if the prices are kept lower for the targeted market segment. The pricing objective is to maximize quantity. As number of units sold increase, the cost of producing will decrease automatically. So it can be said the Lifebuoy is produced with cost-plus pricing method. 4.9. DOVE Dove is a prestigious brand of Unilever. Quality is the focus and target market is the upper middle and upper class of the society. Dove’s pricing suggests soap not intended for the economic buyer but for customers who believe in high quality as compared to quantity. The packing, the look the fragrance all give the indication of a quality product. The strategists believe in quality leadership as the core objective for pricing of Dove. high price gives an indication to the customer that this is the best product to have been offered in the soap category by the company. The objective is also profit margin maximization through skimmed pricing that is Unilever aims to focus on the cream of the customers who are not price sensitive and are willing to pay higher to get better quality. 4. PROMOTION Even when you have come up with the right kind of product; with the required quality attributes at the right price and through the correct distribution channels have placed it at the right spot; there is still one thing that remains; how will your intended customer know that you exist? It’s the same like if you come up with a brilliant business idea altogether and you cook up its whole feasibility without really reaping anything out of it; unless you spread the word and someone out there suddenly feels the same vibes that yes this will work and you may as a result perhaps find investment that you needed. So the element that essentially is required is promotion! and it makes a significant part of a company’s marketing mix. Promotion therefore caters to the need identified of informing people about your product in general and that it presents a better solution to whatever perceived problem or crave that they might have. Now this task has over the decades become extremely tedious for marketing managers since every day we are bombarded with different companies trying to sell their products through various modes of promotion may it be direct like selling or indirect like advertisement, publicity or sales promotion. Now it is the job of the manager at hand to identify how to be the â€Å"one† who stands out; the one to whom you would actually listen to and absorb rather than just letting it slip from one ear to the next; this task requires upmost efforts & painstaking brainstorming and idea generation & not to mention some creative efforts on the part of the marketing team on the whole. A simple example to note the efficacy of such measures is if you’d contrast the advertisement of perhaps Surf Excel and say Nirma; on most grounds we have reason to bet our money on surf excel that it has better chances of retaining in the minds of customers when they go for a purchase. Each detail no matter how minute – matters; in case of television advertisements, which channel you are going to use for airing your commercial; the reach; which season like if you are Qarshi; you’d want your commercial to air more in summers and maybe in the holy month of Ramazan as well, which time slot i.e. morning, afternoon, evening, night; whether you want your commercial to run first during the ad break or you want it in-between; the frequency – everything matters. Same goes for print media including newspapers and magazines, radio etc. Print media in terms of which newspaper or magazine? Which page? How many words? Bottom of the page or top of the page? Or maybe you’d want the whole page to yourself.  Radio in terms of which frequency to air through, at what time? How many times? And so forth; billboards & hoardings are the same story. Promotion can be seen in respect of communication. The company tends to be the sender; the mode of communication can be termed as the channel and the audience of course is the ultimate consumer; the underlying assumption is to get the message across. Since communication requires effort, expense, and time, most messages are sent with the expectation that they will generate a feedback and obviously the expectance is skewed towards the positivity whereby which the company would experience a rise in sales share & profits; therefore deciding on the promotional budget & promotion mix is imperative. Unilever Promotion For promotion; we have evaluated the indirect measures that include advertisement, sales promotion & publicity. The following outlines the key traits of each; * The aim of advertising is to inform; to persuade & to remind. * Sales promotions is usually to retailer where they are encouraged to carry higher inventory levels and stocking of related items; build brand loyalty and of course the idea is to offset competitors promotions. Sales promotions can also be targeted to customers so as to increase their current purchases or to divert customers for competitors to one’s own brand. * Publicity entails being newsworthy and believable and it includes events such as anniversary celebrations & sponsorships. 5.10. LUX LUX is positioned to be beauty soap entailed to â€Å"bringing out the star in you†. Since childhood, I along with my group members remember LUX being advertised on television screens with female models, may it be from TV or film industry; the underlying concept had always been of beauty and over the years it has sticked to that philosophy; by introducing new product variants in terms of fragrance, color; use of milk proteins, rose extract and what not. LUX has used female models time and again in its commercial each time it brought a new product improvement in terms of fruit extracts, skin moisturizing minerals etc. Some of the models that were prominent include Reema featuring a new white LUX with double moisturizing; Iraj Manzoor with  the green LUX having sea minerals. In both of these ads the message was of LUX not being just soap but a total skin care system; as you may remember by the lines â€Å"sirf soap nae, mukaamal skincare†. And then there were commercials that featured Iman Ali; tag line â€Å"mujh mai star jagaaye†; Reema with silk protein extracts; sonya jahan with new lux white commercial; â€Å"khoobsorate ka raaz ab app kai pass.† And of course Katrina Kaif with purple lotus and the tagline was to moisturize your skin with beauty oils. For its 50th anniversary(Publicity), LUX featured top models headed by Barbara Sharif in its commercial whereby which the tag was â€Å"salha saal se chala aa raha hai, LUX aur khoobsorate ka safar †¦ ab app manain hamaray sath †¦ LUX kai sath khubsoorte kai 50 saal †¦ kyunkai hum laye hain khas app kai liya LUX special edition †¦ Special edition mai dhundain 50 yrs coupon and jeetya saal bhar kai liya free lux† So in short the campaign introduced a special edition LUX bar which had a coupon that would entail you to free LUX supply for the whole year; talk about big! but I guess being a multinational company you have that leve rage to do so. As a promotional campaign (Publicity), LUX also introduced LUX style awards for the first time in 2002; which was no doubt the first of its kind in our country. And at one stance which we believe is memorable; to promote this – LUX came up with a special Black limited edition; and the commercial was aired by the name of vision factory directed by Asim Raza who evidently did an excellent job at shooting the whole thing; the main leads were Iman Ali & Shaan and the commercial picked pace with the intimidating lines â€Å" wakt aa gaya hai app se milnay ka †¦ humain join kerain at the lux style awards† and subsequently the invitation process was the LUX special edition wrapper to be sent to such and such address. LUX also featured in its ads â€Å"who will be the next LUX girl?† Sms and win exciting prizes. Recent promotional activities(Sales promotion) include the LUX gold coin scheme; and for that particular reason they came up with a new commercial featuring Humaima Malik, the now extremely popular Mahira Khan, Reema & ofcourse Meera. The commercial opens with the lines â€Å"lux kai ander chupee hain app ki kismet †¦ 4 beauties nai bajhe hain special wishes lux bars mai †¦ hazar sonay kai sikay †¦ khas app kai liya†; so this is where the four television models have been incorporated into the whole scheme. For publicity LUX also featured Ali Zafar who sang the song â€Å"dakha jo teri ankhun mai† & the video had Amina  Haq, Meera & Reema as playing the supporting roles alongside him. 5.11. Lifebuoy Lifebuoy is a brand with a rich history; infact even now; lifebuoy brings with it the nostalgic feeling of school days where one used to find â€Å"red colored† bars in washrooms & other rest rooms across the country. Although it wasn’t a particular brand of soap which had a great fragrance to its name; still the positioning had been so strong; that the memory of it remains evident in the minds of people on the whole. Today however, Lifebuoy has come a long way from being targeted to perhaps the poor labor class (lowest income class) to middle income bracket consumers thereby changing its earlier positioned strategy to a hygienic soap whereby which families can protect themselves from multiple ailments. Initial commercial that we as a group recall is that of a football ground in which the kid falls; and later the close was on â€Å"Lifebuoy hai jahan, tandrustee hai wahan †¦ Lifebuoy†. After that it’s noticeable that Lifebuoy undertook some drastic changes in its commercials; uplifting the image that it had built for so long to where now we see it as being positioned as â€Å"advance lifebuoy† that is supposedly catering to 10 infection causing bacteria; punch line â€Å"advance jaraseem†¦advance hifazat†¦.10 infections walay jaraseem se bachayega†¦aik hifazat†¦care†¦Lifebuoy†. Previously there had been commercials that featured Lifebouy as more powerful than ordinary soap in terms that it gave you better protection even hours after you bathed; furthermore active 4 was there with a blue variant incorporating â€Å"healthy ho ga Pakistan†. Then of course there had been the â€Å"Germbusters – Lifebuoy koe dar nahe†- a 5 to 6 minute graphic showing children & germs fighting against each other; singers were Ali Azmat of Junoon & Ahmed Butt of EP; which was later incorporated into a short film by asad u l haq â€Å"lifebuoy khud badlo apni dunya campaign – koe dar nahee†. Most recent campaign includes â€Å"Lifebuoy total care – Healthy ho ga Pakistan †¦ Panch ka pahara† with Wasim Akram. In this with the partnership of Wasim Akram & IT, Lifebuoy has launched its school programme in Pakistan to embed the habit of hand washing at 5 key occasions of the day in an effort to build a healthy Pakistan and they have reported figures as high as 1000 schools in 2010 with a student strength of 250,000. Lifebuoy on the independence day of Pakistan as a publicity drive  came up with Haroons video of the very famous patriotic song Dil Se on the grounds of â€Å"bari quom, bari hifazat †¦ Lifebuoy† 5.12. Dove Where LUX has by and large used female models in its advertisements to promote the concept on beauty; Dove which was launched as a mild soap; goes on to portray a different meaning to the word beauty. It widens the meaning of beauty; giving women a reason to take greater care of themselves; one of its advertisements had emphasized â€Å"since when did our definition of beauty became so distorted† and â€Å"beauty is in each one of us, that’s why women trust their skin to Dove†. Its exquisite logo of dove symbolizes purity & softness and the packaging, product, colors variations all compliment this fact and the general feel of the product for women specifically becomes nothing short of being pampered. Over the years, it has stayed true to its tag-line â€Å"one quarter moisturizing cream to one quarter cleansing cream† in its advertisement. In contrast to Lifebuoy & LUX, Dove is the least promoted brand and we believe there is room to work for better market appeal towards it. Some other Remarks regarding Sales Promotion The shop that was visited; eds in Defence – the manager there told that as an incentive overall Unilever in its sales promotion hands over Rs.250, 000/month to them ; now imagine this is only one shop that we are talking about – Consider how many corner or small departmental stores are there in Defence, and then not to mention the bigger ones like Alfatah, Pot Pourri etc and then we should not forget that there are other areas in Lahore and to top it all Unilever is a brand present across cities; so all in all what can be concluded is that Unilever on the whole for its products spends huge sum of money so as to ensure that their products are available, they occupy a better display and they are within reach of consumers.

Balance is a key design principle that is represented in art in terms of symmetrical and asymmetrical balance

Balance is one of the most crucial principles in art’s domain. There are two kinds of balance namely the symmetrical and asymmetrical balance. Artist’s basically depends on balance when they are trying to create visual weight on their works. Key elements used in order to achieve balance are lines, shapes as well as color. Symmetrical balance often goes with the name formal balance whereas asymmetrical balance is also known as informal balance.In order to know which kind of balance is used by an artist one needs an imaginary line at the center of the artwork. Formal balance is defined as something which depicts similar things from both sides of your imaginary line. In informal balance on the other hand both sides of imaginary lines contain different things and thus the other side seems to be a little heavier as compared to the other side. Informal balance is more psychological in nature in that it is usually felt rather than noticed.Most of Da Vinci’s works contai ns symmetrical balance. Da Vinci’s Proportion of the Human Figure is highly symmetrical in nature. This particular work depicts how a human body could create different shapes such as circle, square, and triangle. In this particular work Da Vinci created balance by creating appropriate proportion which gave birth to balance. The appearance of symmetrical balance in the Proportion of the Human Figure could be attributed to the fact that there had been an approximate symmetry in this particular work.As compared to Leonardo Da Vinci, Deborah Butterfield uses more asymmetrical balnce on her works rather than symmetrical. An example of asymmetrical balance on her work could be found on her Verde. By drawing an imaginary line at the center we could basically see that the one side is heavier than the other and they depict different things as compared to Da Vinci’s Proportion of the Human Figure. In this particular work Butterfield used steel to achieve her desired end.The head of the horse seems to be weightless since it seems like merely a stick protruding as compared to its body which seems to be full of steel and thus appears heavier. This technique allowed her a great example of depicting asymmetrical balance in art. (â€Å"Principles of Design,†; The Artspace Team, 1997) Reference: Principles of Design [Electronic Version] from http://sjc. ceu. edu/departments/art/chp03. pdf. The Artspace Team. (1997). Balance [Electronic Version] from http://www. peonqueen. com/ArtSpace/temp_exhib/art2/bal. html.

Eating Healthy With a Busy Lifestyle Essay

A lot of people feel trapped by their busy lifestyles when they’re trying to eat healthy. After all, who has time to cook when they need to commute two hours each way, pick the kids up from school, and do the laundry? Eating healthy with a busy lifestyle does not have to be complicated. Here are a few steps that can help you eat well even when you’re constantly crunched for time. 1) Simplify Your Diet One of the easiest ways to eat healthier when you’re strapped for time is to simplify your diet. You might want to have that fancy curry reciple you’ve just learned, but do you really have the time for it? Stick to the basics of what you like, buy them in bulk, and mix those up over the week in a few basic meals. You’ll be surprised at how much you actually like simple foods. For instance, one of my favorite meals for lunch is a simple microwaved baked potato with some sunny side up eggs. It might sound weird, but it definitely gets the job done and is healthy and quick to boot! If you’re not into cooking at all and eat out for every meal (tsk tsk) the following tip will probably help you much more. 2) Eating Out Like a Pro! Not everyone has time to make a baked potato and eggs. Some people don’t even enjoy cooking at all! In order to eat healthy while eating out, you really only need to ask yourself the following question: Is what I’m eating something that someone from the 1940s would eat? Think about it in terms of how processed the food is and how big the portion size is. There weren’t too many obese people back then, so they must have been doing something right! Portion size should be about what you can fit in both of your hands (unless you have freakishly small/large hands). Also, when you eat out DRINK WATER! In the San Francisco Bay Area eating out like a pro has been drastically simplified as everything has calorie listings. I tend to go for whatever has the highest food volume to calorie ratio. 3) Carry Food With You! It isn’t terribly hard to carry some good healthy snacks with you. Carry some nuts (unless you’re allergic, because then you would die) and eat a few every time you feel like you’re getting hungry in between meals. A hand full of nuts can go a LONG way in keeping you satiated. Fruits are also delicious, healthy, and portable snack foods. I always carry two or three bananas with me along with some almonds in case I get the munchies. For you extreme folks out there you can resort to carrying canned goods in your car (along with a can opener if you cant open cans with your mind bullets). A lot of canned goods last forever and are actually pretty good for you (especially the low sodium variety). Photo Credit healthy enteraining platter 1 image by Brett Mulcahy from Fotolia.comA busy lifestyle may leave you little time to cook and eat healthy meals. According to Jeannette Bessinger and Tracee Yablon-Brenner, authors of â€Å"Simple Food for Busy Families: The Whole Life Nutrition Approach,† it is possible to eat a diet filled with nutritious foods even when you are busy with a career and family. A few simple changes will allow you to create cooking and eating routines that focus on a variety of healthy ingredients. Prepare meals ahead of time. Take a few hours on a weekend afternoon to make soup, chili or pasta dishes, for example. Portion them out into freezer safe containers and freeze them. Focus on cooking with healthy ingredients, such as fresh vegetables, sodium-free canned beans and whole wheat pasta. Pull out one meal each evening for a quick and healthy way to feed your family. Sponsored Links Lose Weight in 1 Session?Lose upto 10cms in a single session Or get your Money Back!BizzyBody2u.com Step 2 Keep healthy snacks bagged and ready to go. Cut up fresh fruits and vegetables and store them in individual serving sizes. Portion out small amounts of nuts, seeds, dried fruits or air-popped popcorn. Grab a couple healthy snacks as you leave each morning to have a nutritious food choice on hand no matter how busy you get. Step 3 Pack your lunch everyday. Put several healthy foods into a lunchbox to help you avoid the fast food line when hunger strikes, recommends Sharon Jean Wiginton, author of â€Å"Abounding Health Naturally.† Make sandwiches with plenty of vegetables on whole wheat bread or wraps made with whole wheat tortillas. Pack one or two pieces of fruit or one or two servings of vegetables to round out the meal. Step 4 Make a smoothie to take with you when you are on the go. Place your favorite fruits along with low-fat plain yogurt and ice cubes into a blender and blend until smooth. Pour into a portable cup to drink as you go about your day, suggests Wiginton. Step 5 Look up restaurant menus ahead of time to help you choose the healthiest meals when you eat out. Search for nutrition information from the place you plan to eat and make your meal decision before you arrive. Stick to your choices by ordering without looking at the menu again. Sponsored Links Weight Loss TreatmentVery Effective, Safe & Affordable. At Klinik Mediviron Wisma UOA, KLwww.MedivironUOA.com Standard Chartered CardEnjoy up to RM300 CashBack when you apply for a Credit Card online.StandardChartered.com.my/CreditCard Childhood Obesity FactsSee Facts on Childhood Obesity. Symptoms, Treatments & More Here.symptomfind.com/ChildhoodObesity Cheap Supplements OnlineLow price for Whey Protein, BCAA, Loose weight & Kinesio Strappingwww.MyFitness.my Tips and Warnings Pack lunches the night before. Get your lunch and your children’s lunches ready ahead of time so everyone has a healthy meal ready to eat. Stash a few snacks in your purse, bag or car so there is always a healthy option when you are hungry. Do not eat while you are driving because it may increase the risk of an accident. Keep foods in the car but wait until you reach your destination to eat them.